Location Location Location

 

According to JPI, The Jefferson will be filled with Millennials - who make up the "Live Work Play" Lifestyle Generation. Does this lifestyle really exist or is it more a marketing ploy? Here is what a JPI professional says about this "coveted demographic." 

Brad Taylor, Managing Regional Partner at JPI, TDI Companies, highlights some general Millennial  lifestyle trends that are changing the way properties are being developed and marketed.

Millennial Lifestyle + Rental Trends

• Renting longer. Renting by choice. Millennials are renting longer than generations before them, and oftentimes by choice. On the whole, Millennials are waiting longer to get married and start a family, which is generally extending their rental lifetime well into their professional years.

• Location, location, location. Location is consistently among the top criteria for Millennial renters. With the tendency toward a more urban lifestyle, Millennials are increasingly giving up their cars for public transportation and walkable neighborhoods.

So our soon to be Jeffersonistas like walkable neighborhoods. By their own concession,  JPI  acknowledges The Jefferson at Saw Mill is an isolated location.  In fact, it is nearly an island as its forked on both sides by the Saw Mill River. Will Jeffersonistas enjoy walking around the above ground parking garage in the center of this solely residential development?  That's the neighborhood. Or will they prefer risking their lives crossing over the Saw Mill River Parkway to get to Rivertowns Square?

Location Location Location  - yes, The Jefferson, being nowhere near easy access to mass transit such as a train station, is as the Beatles sang in the One After 909 - in the wrong location. And who told the singer of the song he was in the wrong location? The railman.

In our next few posts we will explore whether The Jefferson,is as the developer contends on its website, an example of smart growth.